Cerveza Patagonia-Instagram Campaign Illustration

The project was created for an Instagram campaign for Cerveza Patagonia, focused on representing the brand’s four official mascots through each illustrator’s unique visual language.

In my piece, I aimed to create a scene inspired by the late 1990s and early 2000s aesthetic, evoking a nostalgic, relaxed, and familiar atmosphere.

The illustration portrays the mascots sharing a beer while playing video games, set within a domestic environment filled with cultural references and everyday details from that era.

The approach was to build a story-driven composition, giving each character personality and interaction, while balancing the brand’s universe with my own graphic style.

The final result is a visual piece designed to perform strongly as engaging social media content, while offering a recognizable and playful reinterpretation of the brand’s spirit.