McDonald’s Chile × Rahtok

Collaboration with McDonald’s Chile for the design of a commemorative BIP card celebrating the brand’s 35 years in Chile, produced as a limited physical edition of 7,000 units and distributed through Metro de Santiago.

The illustration was developed in an isometric style, blending McDonald’s iconic visual energy with elements of Chilean identity, such as the Andes mountain range, the condor, and cultural details that enrich the overall visual narrative.

The project was part of a special anniversary activation, and in addition to the main card design, a series of supporting illustrations were created to accompany the launch across the brand’s digital platforms.