Master G Cyber day campaign x Rahtok

This project involved the development of a custom illustration for Master-G’s Cyber Day 2025 campaign

The brand was looking for a visual piece that could merge technology, music, and celebration, connecting with a young, digitally driven audience.

The illustration draws inspiration from the carnival universe, reinterpreted through a digital and technological lens.

At the center of the composition, my main character observes how Master-G products —speakers, headphones, and televisions— come to life and join a vibrant technological parade full of color, rhythm, and movement.

The visual concept directly supports the campaign’s message, which celebrated Cyber Day with major discounts and a giveaway of two trips to Rio de Janeiro, elevating the sense of festivity and energy within a commercial context.