HOKA X RAHTOK

During 2025, I had the opportunity to collaborate with HOKA Chile across three different projects, creating illustrations applied to sporting events, promotional materials, and commemorative graphic pieces.

HOKA Torrencial Valdivia

This project was developed for HOKA Chile in the context of Torrencial Valdivia, one of the most recognized trail running races in southern Chile.

The brand requested exclusive graphic pieces to be delivered as commemorative posters for runners.

The visual approach was inspired by the landscape, rain, and raw energy of the environment, combining detailed illustration with a color palette aligned with both the event and the brand.

HOKA Ironman Valdivia 2025

The brief involved creating a series of illustrations for posters and stickers for IRONMAN Valdivia 2025.

The main challenge was to represent the spirit of triathlon, the natural landscape of southern Chile, and the intensity of the event, while remaining consistent with HOKA’s global visual identity..

HOKA Clifton 10

Collaboration with HOKA Chile for the design of a five-piece illustrated sticker set created as promotional material for the Clifton 10 model.

Each illustration celebrates the energy of running through a fresh, colorful, and approachable style, designed to accompany runners in both their gear and sporting events.