Cafe Folks Cup

The project focused on creating a horizontal illustration specifically designed to wrap around a coffee mug, developed for Folks Café.

The illustration depicts a southern Chilean landscape, incorporating characteristic elements such as native flora, local wildlife, traditional houses, and rolling hills, forming a continuous scene that unfolds as the mug is rotated.

The goal was to create a calm and recognizable visual narrative, allowing the illustration to be discovered gradually while enhancing the everyday coffee-drinking experience.

The piece conveys a sense of place, warmth, and connection to nature, aligning with the brand’s approachable and handcrafted identity.

The final result transforms an everyday object into a storytelling surface, using illustration to strengthen brand identity and elevate the user experience.