Dominó x Rahtok

This collaboration was developed with Dominó, one of Chile’s most iconic restaurant chains, focusing on the creation of an illustration series applied to physical spaces, brand activations, and events, enhancing brand identity and customer experience.

Dominó Foodtruck | Lollapalooza Chile 2024

An illustration created to wrap the Dominó foodtruck at Lollapalooza Chile 2024, transforming it into a visually striking landmark within the festival.

The artwork was designed to stand out from a distance, combining energy, color, and characters aligned with the music-driven and youthful context of the event.

Dominó Foodtruck | Illustrated murals mall plaza sur

For the opening of Dominó’s new location at Mall Plaza Sur, three illustrated murals were commissioned to enhance the space beyond decoration.

Each mural reflects the brand’s essence: enjoying food at any time of day, sharing moments, and fostering connection within a warm and familiar environment.

The illustrations add identity, movement, and character, turning the restaurant into a memorable and engaging space for customers.