Decathlon × Rahtok — Illustrated Merch for MUT

Development of the illustrated graphic system for the official merchandising created for the opening of Decathlon’s first specialized store worldwide, located at MUT.

The project involved the creation of multiple illustrations applied across different merchandising formats, including t-shirts, tote bags, and stickers, designed for an event, retail, and brand activation context.

The visual approach aimed to convey Decathlon’s sporting spirit through dynamic, approachable, and recognizable illustrations, adapting seamlessly to different formats while maintaining strong visual coherence and impact.