CAT - Holiday Campaign Illustration

The illustration was created as part of a holiday campaign for CAT, with the goal of reinforcing emotional engagement with customers during the Christmas season.

The artwork was applied to an illustrated card, given as a gift to customers who made purchases in-store, serving as a meaningful and personal brand touchpoint.

The illustration combines festive elements, characters, and symbols from the CAT universe, reinterpreted through my visual style to create a warm, expressive, and recognizable scene.

The final piece went beyond a promotional asset, becoming a memorable object for customers and a visual extension of the brand during a key emotional moment of the year.